If hearing ‘we’ll fix it in comp’ sends you down a dark spiral you’ll know what this is about…

While at Golden Wolf I was tasked with coming up with a concept for the 2019 AICP Sponsors Reel. The brief being completely open I took this opportunity to go a bit weird, mashing my love for dark esoteric stuff with the world of advertising. This gave birth to the 24 commandements of the industry (yes advertising is twice as demanding as the Bearded Guy in the clouds).

Not only has this been one of the most fun projects I ever worked on but I had the big ol’ ego trip of seeing my work screened all over the MoMa in NYC.

Credits

Executive Creative Director: Ingi Erlingsson
Creative Director: Ewen Stenhouse
Art Director: Charles Bigeast
Executive Producer (NYC): Dotti Sinnott
Executive Producer (LDN): Tan Baptista
Talent Director: Henry Purrington
Storyboards: Gaïa Lamiot
Production Assistant: Ana Hoxha
Design: Nick Stoney, Siena Mae Allison, João Lavieri, Mikhail Kalinin
Lead Animator: Thomas Eide
Animation: Stephanie Mercier, Laurence Parsons, Thomas Purrington, Kensei Thomas, Christoffer Kramme, Hozen Britto, Rhys Byfield
Motion Graphics/ Compositing: Laurence Parsons,Cyrus Cumming
Audio: Antfood