Client:Illumination
Project:Levi’s X Minions
Collaborating with the talented folks at David Miami to bring to life the innovative texting features of Google Messages, the objective was to explore the key question “Can texting do more?” Spoiler alert: Thanks to Google Messages, it certainly can!
A textured soundscape featuring a diverse set of voices formed the inspiration for the visuals. The variety of techniques, from pixels to claymation, reflects the distinct personalities of the voices. With rigorous attention to the technical subtleties of lip-sync animation, the final product captures the ways Google Messages celebrates unique styles of communication.
Credits
Executive Creative Director: Ingi Erlingsson
Executive Producer (NY): Dotti SinnottExecutive
Producer (LDN): Tan Jones
Producer: Darren Young
Art Director: Charles Bigeast
Lead Animator: Stéphanie Mercier
Production Assistants: Ana Hoxha, Tyler Antin
Design: Dennis Wardzala, Tom Goyon, Andrei Sitari
Animation: Thomas Eide, David Feliu, Diego Porral, Frankie Swan, Reg Isaac, Peter Lowey, Pencil Bandit
Animation Assist: Wayne Maslin
FX Animation: Tim Whiting, Kensei Thomas, Alice Tagliapietra, Erwin Rieffel
Compositors: Ian Pinder, Laurence Parsons
Clean up: Amix
LIVE ACTION
Producer: James Lowrey
Production Manager: Rory Ryan
1AD: Dan Precious
Director of Photography: Dan Stafford Clark
Focus Puller: Sam Riley
Clapper Loader: Josh Tilley
DIT: Nelson Oliver
Grip: Tom Pittman
Gaffer: Tim Jordan
Spark: Michael Smit, Stu Mansell
Production Designer: Oian Arteta
Set Dresser: Roman Faure
Set Dresser/Stand by: Jack Jephson
Stylist: Holly MacDonald
Hair & Make-up: Holly Miller
Runner & 1st Aid: Tera Pechmannova, Alasdair Copland
Runner: Sammy Lee
Security: Barnaby, Dan Reynolds
Levi's Staff: Mark Rhodes
Catering: Bread & Honey
Talent: Beata Konya, Kelvin Belo, Jilda Thomas