Client:Milk PEP
Agency:
Gale AgencyProject: Youth Benefits
Teaming up with Nexus, WERE (Ewen Stenhouse & myself) was tasked with directing seven 90s-anime-comedy driven spots by Milk PEP & Gale Agency for the ‘Youth Benefits’ Campaign.
A brief that sounded like ‘go and have fun’ to us... So we did.
Highschool Kimengumi, City Hunter, Sailor Moon, Ranma 1/2... we tapped into all the wackiest shojo/shonen imagery, etched in our memories since the days of Sunny D infused Saturday mornings. With autheticity as our beacon we tapped into all the codes and storytelling devices that make 90s anime comedy so unmistakably bonkers. Timings, expressions, posing, switching from ultra minimal to sakuga style animation; it all came together to create what feels more like a lost Toei Animation pilot than a milk commercial.
WATCH THIS SPACE FOR THE INDIVIDUAL SPOTS & BTS GOODNESS...
Credits:
Director: WERE (Charles Bigeast & Ewen Stenhouse)
Executive Producer: Anthony Austin
Head of Production: Rachel Moss
Senior Producer: Rebecca Archer
Production Manager: Tyler Antin
Production Coordinator: Sarah McDonald
2D Lead: Bethany Levy, Dylan White
Art Director: Callum Strachan, Melanie Climent
Character Designer: Isago Fukuda
Storyboards: Giuseppe Dell’Olio, Sjur Sorli, Errol Petgrave,
Chelsea Ortega
2D Animator: Alain Vu, Angus Pepper, Alvaro Castellanos, Duncan Gist
Clean up Lead: Laura N-Tamara
Clean up Artist: Denise Dean, Eleonora Quario, Joumana Ismail
2D FX Artist: Pierre-Meziane (Pmez), Chiara Sgatti
Compositor: Victoria Jardine
Editor: Zaki Zulford
Additional Editing: Dave Slade
PR & Marketing: Nancy Edmonson, Bruce Bigg, Esme Harvey Otway
Head of Resourcing: Natalie Busuttil
Talent Manager: Indiana Wilson, Sophia Whyte
Music, Sound Design & Mix: Box of Toys Audio
VO Record Studio: Brain Audio