What happens when you mix Wendy’s burgers, mini golf, Daytona 500 and DJ Khaled? Well, here's your answer!

Developing a vibrant, bold and fun series of looping animated films, the brief was to fill the screens of the Wendy’s x DJ Khaled drive-thru immersive experience, which took place as a pop-up attraction at this year’s Daytona 500, the first race of the NASCAR Cup series. Attendees could hop on a golf cart and speed through a tunnel of psychedelic visuals.

Honing in on some of DJ Khaled’s favourite pastimes–golf and hip-hop–we created nine mind-bending animations… DJ Khaled riding a giant golden key in a zero gravity field of Wendy’s burgers? Say less. A trippy mini golf course with liquid rainbows and flamingos? You got it. Underground trophy rooms to the glory of square patties and exuberant hip-hop producers? Allow me. Pools of golden burgers and golden golf balls? Don’t even ask.

Credits:

Managing Director/Executive Producer: Dotti Sinnott
Executive Producer: Tan Jones
Creative Director: Charles Bigeast
Head of Production: Heidi Stephenson
Talent Director: Henry Purrington
Art Director: Mathieu Durand
Producer: Jade Jordan
Production Coordinator: Dani Bordelon, Alex Young
Resource Manager: Beatriz Rodrigues
2D Animation Leads: Thomas Eide, Stephanie Mercier
Designers: Johnny Cardoso, Nick Stoney, Dan Burgess, Jo Baaklini, Wren Wright, Cendan Claiborne, João Lavieri
2D Animation: Thomas Eide, Tim Whiting, Ian Chan, Wren Wright, Mylène Cagnoli, Jennifer Belobi, Rohit Kelkar, Henrik Soenniksen, Suejee Lee, Johnny Cardoso
Motion Graphics: Laurence Parsons, John Taylor, Mathieu Dellabe, Mathieu Durand, Jo Baaklini, Yael Bloom, Ian Pinder, Marco Grandinetti
3D Animation: Jo Baaklini, Marco Grandinetti
Comp: Laurence Parsons, John Taylor, Yael Bloom
Live Action Footage: We Are Far Out